S
ince our creation in 1989, Zoa’s philosophy has always been, ‘Just
the Product.’ This single-minded approach has led to many denim
‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the
positioning of raw, untreated denim as a
wearable and desirable material; and the evolution of our distinctive
denim silhouette, through the adoption
